According to AP, if a dress is purchased and then returned, certain stores are sending that information to a third-party company which will compile your information. This method is hoping to tag those who are frequent returners — even if they do so at different stores. Certainly, the loss of revenue due to returned merchandise is a problem — apparently worth $264 billion each year. Yet the idea of some centralized database that records shopping habits is a bit creepy, and privacy advocates are understandably unhappy.
Sure, retailers have every right to try to cut their losses, but tracking customers doesn't just seem to be time-consuming and expensive; it also feels awfully big brother. Return policies are hard enough to sort through, as is. Maybe just, you know, check closely to see if a dress has been worn before? (Stylecaster)