Retailers Are Hoping To End Buy-Wear-Return Cycle

If we haven't done it before, we've at least thought about doing the old "buy it, wear it, return it" for something that was a bit out of the budget or impractical. But now it appears that stores are catching on to those who are merely looking for a loaner, creating a secret profile "database" for customers who buy, return, and repeat.
According to AP, if a dress is purchased and then returned, certain stores are sending that information to a third-party company which will compile your information. This method is hoping to tag those who are frequent returners — even if they do so at different stores. Certainly, the loss of revenue due to returned merchandise is a problem — apparently worth $264 billion each year. Yet the idea of some centralized database that records shopping habits is a bit creepy, and privacy advocates are understandably unhappy.
Advertisement
Sure, retailers have every right to try to cut their losses, but tracking customers doesn't just seem to be time-consuming and expensive; it also feels awfully big brother. Return policies are hard enough to sort through, as is. Maybe just, you know, check closely to see if a dress has been worn before? (Stylecaster)
openerPhoto: Via StyleCaster
Advertisement

More from Shopping

Some trends are easy to dive into head-first: Give us all the athleisure in the world, and we're definitely not complaining. Because no matter how many ...
We first heard about Nike's plans to really, truly make the self-lacing sneakers from Back to the Future Part II a reality back in March, after the ...
This story was originally published on October 8, 2015. You can expect to see a certain set of characters at every Halloween party. Cher Horowitz is in ...
Flex dancing, a dance form characterized by rhythmic waving, gliding, and contorting of the body, is often thought of as a man’s world. But there are a few...
Kendall Jenner recently admitted that she's always either braless or in a bralette, and she's not the only one. Tons of women (regardless of chest size) ...
Velvet in fall is like florals in spring; we've seen it before, and chances are high that we'll see it again every single year hereafter. That being said, ...
Let's face it: When it comes to buying shoes, we (unfortunately) can't purchase the entire store in one go (but if you can and you got that $$$, shoutout ...
(Paid Content) Classic white Keds have been in my shoe rotation since I was a wee one. As a picky shopper early on, this simple and economical option was ...
The hunt for good-looking, affordable clothing (and accessories) can have you feeling like you're about to rip your hair out. Sure, you might happen across...
Get the skinny on your skivvies, right this way
People travel near and far to shop in New York City. And, why wouldn't they? It's practically the shopping mecca of North America. There are flagship ...
Butts: We all have them, and lately they've become a hot topic of conversation. Here at R29 HQ, we cherish derrieres of all shapes and sizes — and, we're ...
Once tights season rolls around in just a few short weeks, discussions about the quest for the perfect pair (affordable, comfortable, and rip-resistant, ...
It seems like Zara, the reigning champion of all things fast fashion, is taking notice of many shoppers' slowly but steadily developing buying habits. On ...