The 41-year-old (!) has fronted for the brand before with its 2011 Just Different fragrance, and it noted that Leto was a natural fit for this new scent: "A modern icon of originality, [Leto] is renowned for his extraordinary creativity and unique talent, making him a natural fit with the Hugo brand and the Hugo Red concept."
It also doesn't hurt that the man looks damn fine brooding intently in those campaign visuals. Careful, though: Science has proven that it's possible to lose yourself in that brooding gaze. We opened this image file with the intention of resizing it, only to lose a full two hours staring slack-jawed at our computer screens. You've been warned.
The scent itself is built around two contrasting accords: Solid Chill, which features grapefruit, rhubarb, and a metallic accent; and Liquid Heat, which has cedar wood and hot amber. Speaking about the fragrance, Leto cryptically said, "I think creativity and pushing boundaries go hand in hand, and originality comes from individuals who are willing to take chances, to bet on themselves." We'll bet on you any day, Jordan — erm, we mean Jared.
Hugo Boss Hugo Red, $52, available in late August at Hugo Boss.