Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

R29 First Look: The Milly Ad Campaign Is 13 Years In The Making

  1. Begin
    opener

    27

    SHARES

    comments
    See All Slides

    Michelle Smith's line Milly has had a pretty long run in the fashion industry, building a name for itself without one very important, quite common part of the business model: In its 13 years, the line has never released an ad campaign...until now.

    Appropriately falling on its golden birthday (you know, 13 in '13?), Milly's first campaign has been released today, and we've got your exclusive first look. While a couple of the snaps debuted on WWD this morning, R29 readers get a peek at the third photograph of model up-and-coming model Loulou Robert sporting the metallic duds. Click ahead to check out all the photos from a brand that didn't need to advertise to make it big, but we're sure glad they started.

    Begin Slideshow

MORE SLIDESHOWS

Shopping

What's Selling Out In Boutiques Around The Globe

One of the most fun parts about shaking up your style is discovering new perspectives. And, if you already feel like you’ve spent a little too much time at your local boutique — they know your denim size and your full dating history — we’re here to bring you foreign inspiration, no plane ticket nor vacation read