Ooh, Makeover! R29 Got A Major Revamp

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Communications_ArticleIllustrated by Peter Karras

Why, YES...we have done something with our hair — thanks for noticing.

Actually, it's a lot more than our mane that's gotten a makeover. For the last year, our design and tech teams have been working round-the-clock to re-make our site, from studs to fixtures. Ever re-painted your bathroom? Multiply that by a hundred...no, a million! Let's just say it was a major undertaking. And now, we’re ready to share our year-long labor of love with you: Welcome to the completely new R29! From top to bottom, it’s more beautiful, bespoke, and au courant...starting with our new logo and visual identity.

See, we’re big believers that great style doesn’t stand still. It grows with you, and should reflect who you are and where you’re going. So, we partnered with the brilliant, utterly badass creative agency, Wolff Olins, to create a brand-new seal that’s as ahead-of-the-curve as the style and news we bring you on the daily. The result you see here left us awed and a little speechless (a total first for us).

But, our new look isn’t just skin-deep. We've also completely retooled what's under the hood to bring you a way-improved user experience that’s clean, uncluttered, and gets you to the content you crave most in a flash. The upswing? Your favorite style destination just got that much more immersive and addictive.

Check our handy guide to the new R29 below, and get ready to dig in, click around, and experience the beautiful future of Refinery29. And, remember to send us your feedback on all the big changes around here. It's our shiny new gift to you — enjoy it!



Crisp And Clean
Our new, uncluttered look makes the most of each photo, illustration, video, and piece of text. Plus, that easy-to-understand navigation means you'll never get lost again. Step into any slideshow, and you'll see the difference immediately. Trust us, that dream bag is about to look even more irresistible.

Turbo Charged
We don’t just look different. Our rock-star tech team put a whole new engine under the hood to make this thing go lightning-fast, and work better at every turn — because waiting around for a story to load is the worst, right? Put the pedal to the metal!

Lots More Video
We heard you, loud and clear! We’re adding a ton more watchable content with the editors — and, yes, the famous Internet cats — you know and love. Just scroll to the bottom of the homepage…there’s always something new waiting for you.

Categorical Improvements
R29 covers way more than fashion these days — beauty, wellness, food, news, video, and DIY. That means new and improved categories, plus a recommendation service powered by our top-secret special formula to help you discover the stuff you care about the most. Apologies in advance for fueling your beauty tutorial addiction…

Share And Share Alike
We love the way you share our articles with your friends. So we've made it easier for you to pass the good stuff around. Just pick something you'd love to share, and you'll see. Oh, and check out our fancy social meter that tracks what R29 readers are obsessing over, while you're at it.

A Non-Stop Shopping Spree
Shop-it-now features, an improved e-commerce section, super-charged recommendation services — not to brag, but we might have just become the best boutique in the world.

And About That Logo...
Honestly, this might be our favorite part. Our new insignia is elegant, bold, and challenging — the perfect reflection of where we came from, who we are, and where we're going. You gotta admit, it looks pretty next-level, right? We want to stick it on everything!