Smell is one of the most primal human senses (one waft of your coworker's lunch, and you get some serious cravings) — and the one most closely related to memory. It’s why a whiff of cologne can send you reeling over a lost love, or the smell of home cooking can elicit warm childhood fuzzies.
With such a strong, visceral connection to emotions, it’s no wonder that home fragrance is one of the most rapidly growing sectors in the burgeoning home-decor market. From scented candles to linen water to fragrance diffusers, there are now a barrage of products hitting the market every day. So, how do you begin to decipher what's right for you? We break it down, ahead.