Eudon Choi, rising star of LFW, has just announced its partnership with high-street giant River Island. The cutting-edge label is the second high-profile brand to join the retailer’s Design Forum initiative. Whoop whoop.
The label is loved and celebrated for its ultra-slick tailoring, tightly curated colour palettes, and playful use of detailing. For this 16-piece collection, the designer looked to the ‘90s (where else?) for inspiration, citing a 1991 editorial shoot by Peter Lindbergh, starring Cindy Crawford and Naomi Campbell, called “Wild At Heart,” as the foundation for the collab's theme and story.
Before you run off to your nearest R.I. store or Wi-Fi access point, listen up. The collection isn’t available…yet. It wil formally launch on September 15, in the form of a short film at London Fashion Week’s Fash/On event. And don’t worry: We’ll be there to give you the lowdown on all that goes down, but in the meantime, feast your eyes on the understated loveliness that is the brand’s illustration of just one of its coats. Suddenly our lack of summer doesn’t feel like such a bad thing. (River Island)
Photo: Courtesy of River Island.