In The Present: Nordstrom Invests In The S.F. Gift-Giving Site Wantful

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We get a thrill hunting down the coolest techie start-ups that San Francisco churns out on the reg. In fact, we even compiled a cool list of promising e-commerce destinations founded right here in the Bay. Turns out, we aren’t the only watchful eyes on the scene: Nordstrom has taken a minority stake in the gift-giving site, Wantful. A go-to hub for small-batch, artfully curated pressies dreamed up by local and global craftsmen, Wantful provides the goods we’re eager to unwrap.
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Hot on the trend, Nordstrom became attracted to its unique approach and invested an undisclosed amount into the newbie site — it’s only two years old, with a staff of just 14 employees. So, what does this mean for us plastic-swiping shoppers? For starters, the department store will now be offering a specialty shop called "Nordstrom Gift Collection" in collaboration with Wantful. Only time will tell if the department store will get its hands on other local start-ups, and be tech industry’s gift that keeps on giving. (WWD)
Photo: Via Facebook/Wantful
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