We think summer is the best time to try a new hair color — yes, much better than right after a bad break-up, though we believe in that, too. And, it just so happens that this summer's coolest shades are unexpected twists on the classic colors we all know and love. By taking a natural hair color and giving it the kind of spin that only comes in a box, it says to the world, "I may not be born with it, but we both see how I am owning this hair hue like the boss that I am." Or something like that. After all, we don't need people to think we emerged from the womb with Black Cherry hair, we just need them to recognize how awesome it looks.
The Detail You Missed In Pantene's Amazing New Hair Commercial