Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

S.F. Retailer Is Ready For Takeoff After Brand "Unlaunch"

  1. Begin



    See All Slides

    In an age where fast fashion and behemoth e-tailers largely influence the way we shop, it might come as a surprise to see a site encouraging us to actually buy less. Well, that’s precisely the tune S.F.-based Cuyana is whistling. You may remember that we told you about the ethically-driven brand that taps global producers in fair working environments not too long ago — and even picked out a few choice pieces. Now founders Shilpa Shah and Karla Gallardo are taking things one step further with the launch (make that "unlaunch") of a spankin’-new initiative, lookbook, and site design. Triple whammy!

    To forge ahead with this “less is more” concept, Cuyana has debuted a do-good perk: Whenever you order from the site, you will receive a bag with your purchase to send something from your own closet back to a person in need. Sounds like a stellar and charitable way to closet purge! Before you head over to the fancy-pants new site to start shopping, though peep the site’s line of Turkish-made tunics, towels, and more right now — and the vacation-worthy snaps. Okay, who’s ready for a global getaway with the click of a mouse?

    Photo: Courtesy of Cuyana

    Begin Slideshow

  2. 42


  3. 42


  4. 42


  5. 42


  6. 42