Today, they're taking their wares to the streets, packing up a mobile beach house and driving it around NYC. Bikinis, swim trunks, necessary beach odds and ends — all on wheels and roaming the Big Apple. And, if you're anything like us, you'll follow the pop-up shop's locations on Twitter and then head straight from the office to their post in front of Harding's at 6 p.m. It'll be that thing, you know, made of re-purposed wood, full of bright and patterned beachwear. Can't miss it.
What: Faherty Brand Beach House On Wheels, various locations, and Harding's, 32 East 21st Street (at Park Avenue South); 212-600-2105.
When: Thursday, May 30, 6 to 8 p.m.
Photos: Courtesy of Faherty Brand.