brutally beautifully hot out today — meaning when we get out of work, we'll be thinking of just one thing: changing into lighter, more comfortable clothes. Ideally, though, we'd be in bathing suits all season long. And new swimwear label Faherty Brand agrees. Created by brothers Mike and Alex Faherty, the collection of his-and-hers suits (including accessories like hats and wraps) is created from top-of-the-line, ethically sourced fabrics.
Today, they're taking their wares to the streets, packing up a mobile beach house and driving it around NYC. Bikinis, swim trunks, necessary beach odds and ends — all on wheels and roaming the Big Apple. And, if you're anything like us, you'll follow the pop-up shop's locations on Twitter and then head straight from the office to their post in front of Harding's at 6 p.m. It'll be that thing, you know, made of re-purposed wood, full of bright and patterned beachwear. Can't miss it.
Photos: Courtesy of Faherty Brand.