Cult fashion label AllSaints is moving into the movie business. Yes, the label that’s cornered the market in wear-forever leather bikers and slubby-knit basics now has its very own film division.
The mission statement: to create innovative video that embodies the lifeblood of the fashion brand. And who's taking center stage as the first subject? Only the Kings of Leon. Their record label, Serpents and Snakes, is the focus of AllSaints' debut documentary, New Music City.
From May 21, you’ll be able to see a teaser for the film at the Earlham Street store, which has transformed into a screening room complete with cinema seats flown in from Nashville. See you there? We’ll bring the popcorn. (AllSaints)
Photo: Via AllSaints