Why Alber Elbaz's New Collab Gives Him (And Us!) "Happy Eyes"

As part of his ongoing effort to make your life a beautiful, happy fashion wonderland, Alber Elbaz is teaming up with Lancôme for his first-ever makeup line. The collection, Hypnôse Show, comes with a super-cute special packaging in the spirit of his uncanny ability to make even the most high-end of brands like Lanvin seem approachable and fun.
This collection will include mascaras, eyeshadow palettes, and false eyelashes. “After school, I moved to New York, and every time I would go back home I would stop at Lancôme and buy my mom a gift,” Elbaz told WWD. And, that's when things got weird, in a really great way. While explaining how he originally envisioned his contribution to cosmetics, the designer recalled a memory of holidays past: “Once I was in a fancy place where there was this group of people that were all shining. The shoes were shining, the hair was shining, the skin, watches and diamonds — but the eyes were not shining,” he said. “I thought if I were to do a project I would love to do a ‘happy eye’ project to make the eyes shine.”
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Photo: Courtesy of Lanvin.
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