Frida Giannini says she's never dreamed of being the creative director of a brand before, let alone the creative director of Gucci. But, things change — you lead an iconic fashion house, you become recognized by the world's biggest editors, you get a documentary produced by James Franco, and hey, you roll with the punches. And now, we get to see the behind-the-scenes action unfold in the new Franco documentary, The Director, debuting at the Tribeca Film Festival this week.
With intimate interviews with Giannini, clips from the runway, and interactions with famous Gucci fans — Franco included, of course — the film documents the magic and hard work that makes the storied brand continue to thrive. Take a peek at the trailer below, and if you're in the area, stop by the Tribeca Film Festival this weekend to see the whole Gucci/Giannini/Franco/high-fashion film that we can't wait to watch.