Big Spender In The Beauty Aisle? You're Not Alone

info
We of all people know the feeling — you're just picking up something practical at your local drugstore, something totally necessary like Kleenex or new pens, and then you see it. The beauty department. All those lipsticks, shining brightly in their perfectly color-coded rows, just calling your name. You know you've already got more makeup than you can ever make use of, and yet, you just have to check out the latest shade. So, being quite familiar with that problem, we didn't think much in the way of beauty biz numbers could surprise us...until we saw this infographic.
MintLife has collected data from loyal beauty shoppers, and organized it into a whopping graphic packed with facts. A few things are just common sense (85% of cosmetics shoppers are female, four in five women wear makeup), but there are some real shockers on here. For example, on average, a woman spends nearly $4,000 on mascara. And the average markup on cosmetics is 78% (yikes). Also, apparently, some women even said they've spent an entire paycheck on beauty buys.
If all these extreme numbers are scaring you, don't worry — it all ends up with some tried-and-true ways to save. Check out the full version, read up, and maybe skip the lipstick counter next time you're picking up cough medicine...though, that bright red lippie might be just the thing to make you feel better, huh?
Image: Courtesy of MintLife; Photo: Courtesy of L'Oréal.

More from Makeup

Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF