The upcoming feature film, Scatter My Ashes At Bergdorf's — a statement that's not at all macabre as it sounds — plays off the ultimate declaration of BG fandom from a classic New Yorker cartoon by Victoria Roberts, captioned "I want my ashes scattered over Bergdorf's." And as illustrated in the movie trailer, that kind of devotion is not just for anyone. With an enthralling glimpse at the history of the Goodmans, the Bergdorfs, the designers, and the jaw-dropping windows, Scatter My Ashes gives new appreciation of the legendary store and the magic that happens within its walls. Debuting May 3 in New York, and soon followed by other cities around the country, watch the entire trailer below, filled with familiar faces — maybe we're biased, but Betty is the scene stealer — and perhaps a not-so-familiar story worthy of celebration.
Photo: Courtesy of EOne Films US