Hughes' site is self-dubbed as "a beauty site without the BS." How does she deliver on this promise? By providing real content and acknowledging that "there's more to life than lipstick," offering visitors a chance to discuss other relevant topics in an online community. Sali also promises to let readers know when she's being paid to promote a product. And she swears she'll never recommend a product she doesn't personally use and love.
But the most differentiating aspect of the site — the bit that really sets it apart from other beauty blogs — is the way she wants to have a real conversation about beauty; not just beauty reviews and how-tos, but a commentary on the role of beauty in shaping the social attitudes of and toward women. To really make a point about the way she'll approach the beauty discussion, Hughes kicked off her video series with her friend Caitlin Moran, author of the bestselling How To Be A Woman. Moran says, when it comes to makeup, "If David Bowie can do it, we can do it." Sounds fair to us. Now, take that can-do attitude and check out the full video!
Photo: Via Sali Hughes Beauty; Video: Via YouTube