And it's not just the luxury brands that suffer, but popular mid-market brands too. Case in point: Fred Perry recently settled a dispute with the e-tailer firm The Hut Group over the sale of counterfeit merchandise on their websites.
To us, one of the most surprising facts here is that this shady business is a black-market industry on the rise. It was reported to have grown by up to 15% between 2010 and 2011. Such a shame, as there are so many legitimate ways to buy the real deal at an affordable price. The blossoming of online designer consignment stores attests to that — and even if you don’t want to buy second-hand, there are always the previous-season fashion businesses like Yoox and The Outnet. So, what's the excuse for everyone still buying knock-offs? (Drapers)
Photo: Via The Independent