What's In A Name? PPR Henceforth Will Be Called Kering

Just when we got used to dropping the Yves from Saint Laurent, another staple among the luxury fashion industry has also decided to change its name. Pinault-Printemps-Redoute, or what was commonly referred to as simply PPR, will be further known as Kering (pronounced like "caring"). As reported in WWD today, the change marks the company's shift to "a fashion and accessories specialist in the luxury and sport/lifestyle segments," one that already works closely with Alexander McQueen, Gucci, Balenciaga, the aforementioned Saint Laurent, as well as recent addition and one of the London's brightest young stars, Christopher Kane.
Thankfully, we all have a bit of time before saying PPR is so 24 hours ago. PPR's fresh identity, including its new owl logo, is expected to officially shift as of its annual general meeting on June 18, 2013. (WWD)
op
Photo: Via PPR

More from Politics

"Wrong." "That makes me smart." "Why Not?" "Ugh." No, those aren't snippets of a conversation with a cranky 5-year-old. They're just a few of the ...
When Donald Trump attacked her suitabilty for office during Monday's debate, Hillary Clinton was ready with the comeback of the evening. Towards...
People are already having feelings about the presidential debate — and no one’s even had time to finish their wine yet. Twitter was gearing up for the ...
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
Between Two Ferns With Zach Galifianakis: Hillary Clinton from Funny Or Die Update: Hillary Clinton's appearance on Between Two Ferns may have smashed ...
We're just hours away from the first presidential debate of the 2016 election. The 90-minute showdown between Hillary Clinton and Donald Trump is ...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
We share the 12 questions we want to hear moderator Lester Holt ask Clinton and Trump tonight
Step aside, old-school political merch. We're way past bumper stickers and buttons. With the election just months away, people across the country are ...
1. Here At Home: Police arrested a suspect in connection with a shooting at a Washington state mall that left five people dead. The shooting took place...
We want to get something out the way. This is not "the most 2016 image ever." The most 2016 image ever is, like, Donald Trump being scared by a bird. But...
When thinking about the Smithsonian's National Museum of African American History and Culture (NMAAHC) opening this weekend, the first thing that comes ...
On Saturday, police arrested a 20-year-old suspect in connection with a shooting at a Washington state mall that left five people dead, reports The ...
The 2016 presidential election has been a captivating contest. If you feel like sometimes you can't look away, well, you're not alone. Even celebrities ...