A Major New Boon For Luxe Beauty Addicts

NAP-2
Net-A-Porter is already our first stop when it comes to dream-ticket shopping sprees, and there's almost nothing that could break that habit. There is, however, something that could make it even more addictive: The addition of a beauty department! The e-tailer for all things high-end is adding its signature curated touch to makeup, hair products, fragrances, nail polish, and skin care for the launch of Beauty: The Quintessential Edit on March 20.
The company's managing director, Alison Loehnis, told WWD that not offering beauty was a disconnect. "By being at the front lines, we have an enormous amount of insight and exposure to talent and also product," she said. But, don't think expansion means a compromise for the brand's cultured, crème-de-la-crème tastes. Think of this as your new one-stop shop for hard-to-find products made with quality ingredients, and the absolute best of the international beauty market, including brands like Chantecaille, Aesop, 3 LAB, Beauty Works West, Philip B, Ilia, Joya, James Read, Le Métier de Beauté, and more.
We don't doubt that Net-A-Porter will remain the gold standard in online shopping for years to come, but there's no intention to add a stand-alone beauty offshoot in the future. The new addition will be integrated into the rest of the site's clothing and accessories. The product line-up will be very closely curated and rolled out gradually, and Loehnis maintains that "the most interesting part" of beauty is its intersection with fashion as part of a full look. We couldn't agree more.
Image: Via WWD.

More from Makeup

Like most people, I have a glam squad of me, myself, and I. There are no celebrity stylists curling my hair, no Instagram-famous makeup artists painting my...
Update, September 15, 4:50 p.m. ET: The wait is finally over! These super soft and gorgeous makeup brushes, which range from just $5-$12 have just become ...
Lately, I’m so over matte eyeshadows. Give me shine! Give me shimmer! Give me fun! For the last couple of years, Maybelline’s Bad To The Bronze Color ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Nowadays, it's natural to expect your coverage product to also have skin-care benefits, what with all the anti-aging, zit-zapping, and hydrating bases on ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...