Kate Bosworth & Topshop Team Up — But Don't Call It A Collab

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Fresh from her f-row appearance at the Topshop Unique LFW show, Hollywood starlet Kate Bosworth is working on a top-secret initiative with the high-street retailer. Just don’t call it a collaboration. It’s so much more than that, allegedly, as Topshop are keeping schtum about what it actually is.

It was the brand’s chief marketing officer, Justin Cooke, who labeled the collab (sorry!) as a “multi-media evolution” which will launch in spring. Sure, clothes will be involved, but the concept is so new that it’s going to be patented. Interesting. We’re having fun guessing what all this may mean, but apparently it won’t feature Ms. Bosworth’s singing like she did for the Christmas campaign. Mores the pity. (The Telegraph)

KateBopenerPhoto: Via The Telegraph