Worth It? What A $4 Million Super Bowl Ad Buys On Buzzfeed, Twitter, And More...

Though there are definitely some serious football fans in the R29 office, many of us are guilty of watching for the pure pleasure of the advertisements (and the chips and dip, but that's beside the point). These over-the-top experiments in marketing are half the fun and a show in and of themselves, which is why only the biggest companies can afford it — a 30-second spot will cost you an average $4 million, according to Digiday. So, yeah, you won't be seeing any R29 ads during the game this year...and that's partly because we're not sure if it's worth it.
As Internet media becomes more and more popular, we have to wonder. Aside from the cost of purchasing the air time, TV spots tend to require a lot more production. Maybe companies could get more bang for their buck — not to mention exposure to a more varied customer base — if they funneled that cash into Internet advertising? Now, we might be biased, but this article on Digiday seems to back up our theory. That $4 milion spent on 30 seconds of Super Bowl time could buy an entire eight days of ads all over a major homepage like AOL or Yahoo. And you know those sponsored articles on Buzzfeed? Those sell for about $20,000 a pop, which means instead of a blip on TV this Sunday, you could get your brand featured 200 times on a site that, according to its own stats, gets over 25 million unique visitors per month. True, last year 111.3 million tuned in for the big game (according to the International Business Times). Still, assuming that Buzzfeed paid content reaches a healthy portion of its visitors, it sounds like a pretty good investment to us.
Advertisement
Not convinced? That $4 mil could also get a brand 33 days of promoted trending topics on Twitter, eight days on the YouTube homepage, and a lot more. Check it out after the jump, then tell us: Which holds more influence for you? A Super Bowl spot or constant repetition on your favorite website? (Digiday)
babyad
Image via E*TRADE.
Advertisement

More from Entertainment

Been yearning for a Taylor Swift fix? You're in luck. The pop star has been keeping a semi-low profile of late, but made an exception over the weekend. ...
This week’s episode of Rob & Chyna is partially the overlap of the Venn diagram of Rob & Chyna and the mothership that is Keeping Up With The ...
We saw the twist coming. Lots of people did. So if Sam Esmail, Mr. Robot creator, knew that we would likely sniff out the fact that Elliot was in (...
The Press Conference conveys all the secret conversations we're not suppose to know about right before the news hits big
We've been waiting for this news ever since President Obama announced that the White House would host South by South Lawn. The official lineup is here, ...
Simone Biles lent her imprimatur to Pretty Little Liars when she visited their set recently. Her journey to Rosewood was well-documented on their official ...
Britney Spears headlined the iHeartRadio Music Festival in Las Vegas Saturday, but as always brought the drama even in places she wasn't. Those places ...
(Paid Content) When a movie like Disney's Queen of Katwe comes out, you know award season is upon us. The inspiring new film has all the makings of an ...
Update: A 35-year-old man was arrested and jailed by Scotland Yard in relation to the theft of Pippa Middleton's photos, the BBC reports. He was arrested...
In an interview with Den of Geek, Fear the Walking Dead star Colman Domingo had a lot of interesting things to say about his character, Victor Strand. ...
Sneak peek inside book ^^^^! Link to order in bio. #carrythisbook A video posted by @abbijacobson on Sep 25, 2016 at 10:33am PDT Abbi Jacobson, ...
Last week, Kendall and Kylie Jenner took a day out of their schedules to spend time with each other and it was full of sisterly bonding. First, they went ...
You might know Emily Blunt as the actress who is starring in The Girl on the Train and the live-action Mary Poppins movie. But at one point, people had a...
We all know what to expect from Lifetime movies, right? What about Lifetime's true-crime movies? Here's a hint: It usually includes brief glimpses of ...