Real Talk: Women Spend $768 Million A Year On Nail Polish

Nail Art 2
2012 could easily have been dubbed The Year Of The Nail. Everyone from luxury lines to drugstore brands began designing new colors, finishes, and concepts for your fingertips — and the effort paid off, literally. According to WWD, the nail polish industry racked in $768 million from the U.S. alone (a staggering 32% increase from the year before). This means, statistically speaking, 33% of women on average have 25 bottles of nail polish stashed away at home. (You know who you are.)
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Add up the numbers, and it's clear that the nail art market is booming. The market statistic from 2012 doesn't suggest frivolous spending, either; it points to a burgeoning industry and a new consumer mentality. But, here's the funny thing: We have yet to see a true high-end, nail polish-only product line roll out globally. Luxury brands like Chanel, Tom Ford, and YSL have their own lines of nail lacquer each selling around $26-30 a bottle, and Essie has continued to roll out beautiful color lines for a more affordable $8 a pop, but there aren't any super-luxe companies who only make polish. Then again, perhaps that's why women feel so excited about experimenting with their nails — it's cheap.
Or, maybe it's a matter of style. Nail art, in its current iteration, is poppy, loud, and not exactly refined. So, though the report suggests that stick-on patterns like Sally Hansen's Salon Effects are still on trend, and O.P.I. continues to push glitter effects and matte finishes — perhaps luxury simply isn't interested in these louder, more populist designs. More importantly, however, is this: How long will this growth spurt last, and will the nail industry keep seeing this kind off explosive growth? Are Sally Hansen-like stickers a fad, or are they here to stay? (WWD)
Photographed by Mark Iantosca
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