Though the show won't be blessed with a spot on the official schedule, it's definitely going to be a production on the level of any other luxury brand. In the past, the spectacular location has housed runways for Yves Saint Laurent and Dior, and H&M is known for its over-the-top presentations, as evidenced by the shows for the Maison Martin Margiela and Anna Dello Russo collabs. The last time they did a fashion week show, Kanye West and John Legend performed...so, yeah, this is a big deal. (Styleite)
Image via Styleite.