Please upgrade your browser for the best Refinery29 experience. Read more.

Prada's Latest Offering? A House, Of Course

  1. Begin
    pradeopnew

    97

    SHARES

    comments
    See All Slides

    Chanel surfboards, Ferragamo hotels, Louis Vuitton skateboards... When it comes to products, luxury brands have proven time anad again that they're so much more than just the latest It bag. But still, an entire Prada pad? Color us molto intrigued.

    Last night, during its fall '13 menswear show in Milan, Prada unveiled the "Ideal House." Okay, so technically, you can't buy new digs from Prada. But, if you could, your new home might look like this insanely cool runway — the Italian luxury brand inverted the traditional catwalk configuration and built a "house" around the audience. Spectators were treated to male models "acting as characters" in the ultimate Ken doll abode: futuristic chairs, killer views, and a bed perfect for a busy Bond.

    While the real estate is not for sale, dapper dudes (and ladies) can get their hands on the modern furniture, a versatile 12-piece collection — realized in wood, metal, and plexiglass in conjunction with paper textures  — designed by OMA for Knoll and hitting shelves later this year. Models, unfortunately, not included.

    Photo: Courtesy of Prada.

    Begin Slideshow

MORE SLIDESHOWS

San Francisco

The Most Instagrammed (& Insta-Worthy!) Shops In S.F.

At this point, you’ve probably spent a good amount of time waltzing about and finishing up any last-minute shopping. Sure, the main reason you venture into the city’s best boutiques is to walk out with a boatload of goodies for your peeps, but we think a retail visit can be a prime Instagram moment, too. So, be sure read

Shopping

30 Last-Minute Gifts That Are Under $10

If you've been good this year, you've already crossed all the names off your list and wrapped every last box. You can sit back, and enjoy your egg nog. Meanwhile, the procrastinators of the world (here, here!) are scrambling to find quality gifts that don't completely reveal exactly how long we waited to start our holiday read