Please upgrade your browser for the best Refinery29 experience. Read more.

All The Images From Lana Del Rey's H&M Campaign

  1. Begin Slideshow
    lana

    1.2K

    SHARES

    20 comments
    See All Slides

    UPDATE: Hit the slideshow for all the beautiful photos from this campaign. If you ask us, Lana's never looked so good — and the fall collection is definitely on our wish lists.

    We've been speculating about it for a few weeks now, but today H&M confirmed that songstress Lana Del Rey will star in its fall ad campaigns. The clothes are apparently "modern and feminine" with a "soft attitude," which, minus "good for twirling," sounds pretty much exactly like our Lana.

    We're used to seeing Lana via her videos, typically glossy, high-fashion affairs (ever since the first few grainy DIYs) – so we're not surprised to see how perfect she looks in the first images released from the H&M campaign, shot by Inez and Vinoodh (duh). She'll also model for their Christmas ads, so get ready to see Miss Lana Del Rey in a Miss Lana Del sleigh. (WWD)

    What do you think of Lana's new gig? Was she meant for modeling all along?

    Begin Slideshow

MORE SLIDESHOWS

Celebs & Influencers

Which Baldwin Landed The Better Fall Campaign?

While most of fall's major ad campaigns have enlisted familiar faces of the fashion industry — Cara Delevingne, Joan Smalls, Alexa Chung, and Daria Werbowy, just to name a few — there are two newer models worth noting who have quite a bit in common. These ladies are both in their late teens, they both have blonde read

New York

The Best Spots To Sip Rosé In NYC

The laid-back, sunny days of summer may be dwindling, but there’s still ample time to venture outdoors and enjoy a glass of rosé. If you've noticed the pale pink nectar taking over your Instagram feed, there's a good reason why. The versatile, affordable wine is perfect to sip while dining on anything from artisanal read