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UPDATE: Hit the slideshow for all the beautiful photos from this campaign. If you ask us, Lana's never looked so good — and the fall collection is definitely on our wish lists.
We've been speculating about it for a few weeks now, but today H&M confirmed that songstress Lana Del Rey will star in its fall ad campaigns. The clothes are apparently "modern and feminine" with a "soft attitude," which, minus "good for twirling," sounds pretty much exactly like our Lana.
We're used to seeing Lana via her videos, typically glossy, high-fashion affairs (ever since the first few grainy DIYs) – so we're not surprised to see how perfect she looks in the first images released from the H&M campaign, shot by Inez and Vinoodh (duh). She'll also model for their Christmas ads, so get ready to see Miss Lana Del Rey in a Miss Lana Del sleigh. (WWD)
What do you think of Lana's new gig? Was she meant for modeling all along?
There are three reasons why January 30 is awesome. We're one month closer to spring. The SS15 collections are starting to trickle into stores. And, most importantly, sale season is still on to make room for all that new merch. This week's discounts are particularly major. Your favorite retailers like H&M, Avenue 32, and read
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