Jan 25, 2012 4:20 PM

7 European Designers You Need To Know In 2012

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Avelon
It’s alright that Erik Frenken is bit on the moody, almost-schizophrenic side (he claims his collections are “like duck-taped [sic] cocktail dresses”), because the Amsterdam-based creative director still has one ridiculously chic line. He credits it to his fascination with juxtaposing luxurious fashion designs with cutting-edge techniques and fabrics. Think leather overlaying viscose or a super-slim silhouette accented with an oversized geometric embellishment. He plays with proportions, shapes, and textures and isn’t afraid to cross the line now and then.

While most of us would abhor the thought of showing up to an elegant soirée in the aforementioned taped-up frock, Frenken’s designs are so unexpected, imaginative, and playful that you’ll happily reconsider the notion. No, he doesn’t actually design a duck-taped cocktail dress, that’s merely a metaphor for his distinct aesthetic — flawlessly blending urban cool with high-end fashion. And thanks to that witty POV, Avelon is one label we’re going to be seriously lusting after in spring.

Photo: Courtesy of Avelon