Mass Appeal: 10 Drugstore Beauty Buys That Rival The Spendies

The right shade of lipstick. The perfect eyeliner. A moisturizer you can't stop using. Scoring the right beauty products that work for you is a thrill. And while we love a good splurge, cashing in on luxe beauty goodies isn't exactly always wallet-friendly. So, to help keep your money in check, we rounded up 10 drugstore beauty steals with formulas and results that more than measure up to the pricey options on the market—these good buys are the real deal. 
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These four-in-one eyeshadow palettes prove that high-quality shadows don't have to be high-priced. Plus, Kashuk's metallic shades go on shimmery, instead of overly glittery or sparkly, making them super versatile and wearable for all occasions.

Sonia Kashuk Eye Quads, $12.99, available at Target.
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Like a balm and lipstick in one, these smooth, buttery formulas leave lips remarkably moisturized, thanks to lip-healing ingredients. And, while we love a classic red, the line comes in 43 other boldly pigmented shades, too. 

CoverGirl Lip Perfection, $5.94, available at Target.
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It's true—great brushes mean great makeup application. But a pro set can bust your budget. So, if you're looking for the basic necessities, go for EcoTools: a large powder brush, an eyeshadow brush, a brush for smudging and blending, and a fluffy kabuki for blush or bronzer. The brand's cruelty-free bristles are made of super-soft synthetic taklon and the brushes are crafted out of recycled aluminum and bamboo handles. 

EcoTools Makeup Brushes, $3.99-$12.49 for a set, available at Walgreens.
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This best-selling U.K. import with a cult-following, packs a potent anti-aging punch (even the BBC did a study on it). And at under $25, you can afford to be liberal with your application. 

Boots No7 Protect & Perfect Intense Beauty Serum, $22.99, available at Target.
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Whether you're going for a smudged look or a precise line, this product goes on smooth and stays put—for less than $7. 

Milani Liquif'Eye Metallic Eyeliner, $6.49, available at Walgreen's.
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With super-powered frizz-taming properties, this treatment also brings life back to damaged hair, boosts shine, and its price-tag won't break the bank. 

Organix Renewing Moroccan Argan Penetrating Oil, $7.99, available at Ulta.
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One of the major mascara gripes is clumps. But this option has a built-in brush-wiping system that de-clumps as the wand pops out of the tube. Plus, the spiky brush helps separate lashes and add volume. 

L'Oreal Paris Voluminous Millions Mascara, $7, available at Walmart.
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Half the price of other brands, this polish goes on smooth, comes in great shade options (Steel Grey is a winner), and has a wide-angle brush to help avoid mistakes. 

Rimmel Lasting Finish Pro Nail Polish, $3.99, available at Ulta.
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A makeup bag must-have, Sally Hansen's eyelash curlers recently went through a major redesign, making them easier to use and allowing for a perfect fit underneath your eye (no pointy parts sticking into your cheek). The end result? Really amazing lashes.

Sally Hansen Sexy Curls Precision Eyelash Curler, $6.29, available at Ulta.
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The 99.6% natural formula harnesses the soothing power of cucumbers and the non-sticky formula also helps de-puff, brighten, and reduce dark circles.

Yes To Cucumbers Soothing Eye Gel, $14.99, available at Target.