4 Easy Ad Campaign Hairstyles We Love

It's no secret, we all like to poke some fun at some of the crazier glammed up fashion ad campaigns (the poses! the preening!). But a quick shift in focus revealed another side of spring's alluring ads: Hairstyles that are all kinds of gorgeous. In the same way that an inventive runway or street style look piques our inspiration for DIY 'dos, this season's round-up of ads opened our eyes to some spring hairstyle stunners—think curls making a comeback, straight hair with a sophisticated side part, and chin length bobs that get a little kinky. So, even if you aren't able to snag that purple Dior handbag or jet off to Morocco à la Arizona Muse in the YSL ads, you can still whip up a killer spring hairstyle that's truly wearable, and designer-approved.
Dior's Coiled Curls—Model Karlie Kloss's lush, volumized curls have us lusting for hair with mega bounce, but these curls need some prep work and tools to get it right. Hence, we consulted Tresémme celebrity stylist, Jeanie Syfu on how get the look:
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"Create a center part, then apply a mousse or volumizing product as a foundation and blow dry. Use a 3/4” to 1 1/2” curling iron (hair sections shouldn’t be any wider than the size of your iron), and create an even curl pattern through the length of the hair: wrap the hair, starting a few inches away from the roots and down to the ends. Release the iron and re-wrap each section by hand and clip at the base with a pin-curl clip. Spray with hairspray, let the curls set for a minute or two, then un-clip and fluff. I find that I get more control and a sleeker finish with an iron, but for a fluffier finish, try hot rollers. They're easy to use and I love the idea of letting them set in your hair to cool while you're doing your makeup or nails."
The Tools: T3 Single Pass Twirl 1.25" Curling Iron, $99, available at Sephora; Tresemme Climate Control Mousse, $4.49, available at Walgreens; Remington TIStudio Pearl Ceramic Heated Clip Hair Setter, $39.99, available at Remington;Oribe Superfine Hairspray, $t29 available at Oribe.
Bally's Sleek Chic—There's nothing like an extreme side part to edge up a simple, sleek look. Start with a smoothing shampoo and conditioner then blow dry straight. Add a little volumizing powder or dry shampoo at the roots, then create your side part. For a super smooth finish, apply a small amount of shine pomade.
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The Tools: L'Oreal Paris EverSleek Shampoo and Conditioner, $5.99 each, available at Target; Philip B Shinade Pomade, $26, available at Philip B; Blow Ready Set Blow Express Blow Dry Lotion, $21, available at Ulta.
YSL's Retro Redux —Give your bob a kinky twist with some finger wave-inspired movement. Apply a gel to damp hair, create a side part, and add wave clips horizontally, just above the ears, into hair to create the kink effect. Let hair air dry naturally or blow dry on low, and then remove the clips. Apply a molding product to tame flyaways and help mold the wave. You can also use a flatiron to create the above-the-ear kink effect, too.
The Tools:VO5 Perfect Hold Styling Gel, $2, available at drugstores nationwide; Davines No. 4 Glossy Molding Putty, $24, visit Davines for salon locations; Luxor Silver Wave Clips, $3.99, available at Rickys.
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Roberto Cavalli's Artfully Tousled Waves—We're loving Joan Small's perfectly messy "whip my hair" waves, and if you already have curly or wavy hair, a little beach spray and a diffuser will do the trick. If not, Jeanie Syfu gives some how-to tips on to create a tousled, reverse wave: "Instead of a regular, round wave, the reverse wave is flat and goes in the opposite direction after every (or every other) "S" pattern, meaning the wave isn't symmetrical. Wrap the hair—starting at mid-length—around the curling iron's barrel once or twice. Then go the reverse direction and continue this pattern to the ends. The overall finish still has volume but is a bit more natural looking."
The Tools: Frederic Fekkai Coiff Oceanique Tousled Wave Spray, $24, available at Fekkai; Kerastase Creme Oleo-Curl, $37, available at Kerastase.
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