We try not to judge a book by its cover, but we'll admit that we're going to give you a once-over when it comes to your business cards. Bad font? Groan Alert. Flimsy? Ugh.com. Even if you're about as competent at your j-o-b as Sarah Palin's run as governor, you're set to earn extra points if your calling card gives off chic vibrations. If you haven't gotten the picture, here's the bottom-line: We're card collectors. But, our assortment doesn't even begin to rival Emmett Shine's amassment of carte de visites. Cue Captain Obvious— we asked this hooked-up downtown guy, the founder and creative director of Gin Lane Media, one of NYC's edgiest creative agencies, for his 20 favorites. Your hands will be sweating after peeping Shine's list of the Big Apple's coolest business cards (and why he loves them). Can you say wallet envy?
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