The Future Of Shopping: Burberry Steps Up Their Game With "Retail Theater"

burberry-live-streaming-big
We're all lovers of gadgets and high tech-ery, and shopping is more or less a reflex, so you can bet our attention was snared when news of Burberry's new shopping-of-the-future came down the pipe. Imagine watching a real-time runway show and shopping the looks as they come down the catwalk on an iPad, while the show plays around you on big screens. You like something, you snag it! It's all possible with the custom Burberry app and this "virtual trunk show", designed to immerse you in the music, clothing, and atmosphere of the brand. The forward-face brand (remember that 3D show?) will broadcast their spring '11 womenswear show on September 21st to flagship stores around the globe, including two New York locations. Welcome to the new era of shopping—now, can they give us an iPad too?
Advertisement
Burberry Soho: 131 Spring Street (between Wooster and Green streets); 212-925-9300
Burberry New York: 9 East 57th Street (between 5th and Madison avenues); 212-407-7100
Advertisement

More from Events

We’ve all heard the story: Fashion Week has changed, almost beyond recognition. From a closed-door, industry-insider event to all-access areas and ...
Fashion collaborations come and go, but this New York Fashion Week, none caught editors' attentions quite like the one between the New York City ...
Legendary fashion photographer Bill Cunningham passed away on June 25 this year, which means this is the first New York Fashion Week without him. ...
While everyone heads across the pond for Paris Fashion Week, we're still reeling from the display of ogle-worthy garments that made it down the runways in ...
At the second day of New York Fashion Week: Men’s shows, attendees were greeted with a powerful political message before taking their seats or perusing a...
This story was originally published on September 4, 2014. Anna Wintour once said, "We all get dressed for Bill." And, why wouldn't we? It’s no secret ...
There was them and there was us: “Them” being the guests of the Chanel Cruise 2017 show and “us” being the crowd of Cubans and camera-toting foreigners ...
(Paid content) September — or, as many of us lovingly call it, fashion month — is right around the corner. And thanks to the never-ending stream of ...
It's been a busy few days for the fashion elite. On Sunday night, there was the glamorous occasion of President Obama's final White House Correspondents...
Hollywood hit the Hilton in Washington, D.C., Saturday night for the 2016 White House Correspondents' Dinner. The annual tradition has become a hot ticket ...
Among the more than 200 pieces that make up the latest blockbuster exhibition at the Victoria and Albert Museum in London, Undressed: A Brief History of ...
There’s no denying that plus-size women and plus-size fashion have experienced a surge of popularity recently, so it’s not completely surprising that one ...
I’ve been working in the fashion industry for more than eight years, and the changes I’ve seen over that course of time have been remarkable; I’ve gone ...
When we think about buying denim, we often think about fit and wash. But nowadays, jeans, jackets, and other clothing items made from denim can cost more ...