Behold, The Mostly Unsurprising BFC/Vogue Fashion Fund Shortlist

Were there any surprises, you ask? Well, probably not. Mary Katrantzou, Roksanda Ilincic, Peter Pilotto, Emilia Wickstead, and Nicolas Kirkwood have been shortlisted for the BFC/Vogue Designer Fashion Fund. A grant worth a not-at-all-shabby £200,000.
While there are certainly no unknown or out-of-left-field names on the shortlist, perhaps the only one that may raise an eyebrow or two is Emilia Wickstead. Although the Kiwi designer has no shortage polished A-list fans — K-Mid and Sam Cam, we're look at you — she perhaps lacks the high-rolling notoriety (and high profile collaborations) of her fellow shortlistees.
Still, the BFC and Alexandra Shulman clearly believe that she's got what it takes to go the distance, and who are we to argue? Designers nominated are those considered to be poised for global domination, but remain in need of a little cash to kick-start said domination. Previous winners include Erdem, Christopher Kane and last year's winner, Jonathan Saunders. The '13 winner will be announced next month.
"We have an incredibly strong shortlist of contenders for the fund. It is wonderful to see the impressive talent coming out of London that has reached a stage in their business where they can qualify for the prize”, the British Vogue ed commented.
Alexandra, we couldn't agree more, but the big question is: Who's got the edge to scoop the big money? Place your bets in the comments...

More from Fashion

Yet another puzzling school dress code violation has transpired. This time around, a 12-year-old's denim skirt is the source of controversy. Reese Franyo, ...
Love 'em or hate 'em, it's hard to deny that leggings are totally passable as pants when styled properly. Of course, no bottoms — leggings or otherwise — ...
Bags are hard to shop for. Although they have a lot of utility — they're used to tote our items all around town — designers only have so many ways to get ...
Meet Lulu Bonfils: artist, model, Instagram champ, and all around cool girl stomping on pre-determined model rules in sick combat boots
This post was originally published on December 6, 2015. You never want something until you can't have it. So, each week in The Sell-Out, we're getting the...
The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie ...
The fashion industry is evolving, much to our collective relief. And especially right now, you might have noticed that celebrating one's unique looks is...
(Paid Content) Though the temps are still doing that awkward dance between summer and fall, we're already dreaming of sweater weather and itching to scoop ...
On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
Though bloggers may have a reputation for sharing almost every aspect of their lives — from #OOTDs to dinner pics (hey, we're guilty of this, too) — rarely...
This story was originally published on August 4, 2014. Even though we've all experienced most temperatures, we have selective memory about what they're ...
It's a feat that the off-the-shoulder trend — one that requires such commitment to strapless bras as well as keeping your arm-raise impulses in check — got...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
Don't worry — Kate Middleton just can't seem to let go of her favorite boots either. The Duchess wore a pair of Penelope Chilvers long tassel boots in ...