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The bold-face names of London Fashion Week have a very special place in our hearts. You know: Saunders, Kane, Katrantzou, Erdem, Pilotto. By now, you’re so used to seeing their names in lights, you practically
dream about their collections in your sleep.
But even still, we're actually more interested in the other guys. The designers who might not have the same worldwide recognition…yet. And that's why we’re introducing you to six designers who are the newest representatives of the unapologetically bold East London style as well as the posh, demure West London culture.
Maybe you've heard of one or two of these names, or perhaps you may have seen their clothes draped on one of Tommy Ton’s infamous ladies. But we promise there are at least a few surprises in here. These innovators are fearless, inventive, and so fabulous that we suspect their collections will be invading wardrobes worldwide, very soon. Yours included.
Photos: Courtesy of Heohwan Simulation
Imagine if you could throw some product in your freshly washed hair, toss it up into a bun, walk out the door, and later take it down to reveal the best version of your natural texture. It sounds like a dream, right? Well, says celebrity hairstylist Sarah Potempa, think again. This may seem like an odd statement, read
One of the most fun parts about
shaking up your style is discovering new perspectives. And, if you
already feel like you’ve spent a little too much time at your local boutique —
they know your denim size and your
full dating history — we’re here to bring you foreign inspiration, no plane
ticket nor vacation read