There are a few pivotal moments in our crazy, serial-shopping lives when we’re left completely speechless: Sure, a Barneys sale will do that, or the latest Alex Wang bag. But, right now, it’s brand-new brand Trademark (out today!) that’s making us whip out our plastic faster than the swipe itself.
Founded by sisters Pookie and Louisa Burch (daughters of Chris Burch), the NYC-based American sportswear label doles out timeless-yet-modern pieces — inspired by iconic American minimalists like Donald Judd and Annie and Josef Albers — that you’ll forever have in your arsenal. Featuring nostalgic silhouettes re-imagined in new cuts, colors, and textures, the line stocks an enviable range.
Standouts include traditional overcoats in rubberized cotton and reflective techno fabrics, double-breasted suits in a raised-floral brocade pattern, and wear-everywhere dresses in heavyweight jersey. The accessory offerings are also noteworthy, including graphic sandals, sturdy leather totes, resin bangles, and more. Sound enticing? Want to scoop up the entire line? Yeah, us, too.
And, mark your calendars New Yorkers, the brand's flagship store will open this spring at 95 Grand Street (between Greene and Mercer streets) in Soho.