After experiencing the full-figure fashion industry from in front of the lens as a plus-size model, Sim felt overly frustrated with the unflattering options she often modeled, which inspired her to begin designing her line Youtheary Khmer (pronounced yut-terri-come-air). Her whimsical designs are unlike anything else available in the plus-size market right now. Inspired by her Cambodian heritage, her collections are filled with bright colors, elegant draping, and unusual shapes, up to a size 24, and all under $100.
Inspired by her designs, we had to find out more from the woman behind the label. And, without hesitation, she let us know that, unlike everyone else in the plus-size market, Sim set out to do what others thought couldn't be done.
What made you decide to devote your line to the plus-size customer?
"I learned about the fashion industry through modeling. I didn't always like the clothing I had to wear. I would make mental notes on what I would change about the garment to make it the perfect closet essential. Looking at the options, I almost felt like I was being punished for being plus. If I wasn't satisfied with what was being offered to curvy woman, I had to step in and do something about it. That's when I put my passion to paper and developed my collection, Youtheary Khmer. "
What are your feelings on the current plus-size market?
"The challenges for designing for the curvy community are fit, quality, design, and price. I wanted to create a stylish, chic, and vibrant collection that doesn't have to be on layaway. I didn't feel that I needed to compromise quality with affordability. I wanted to offer more than a wrap dress or polyester prints. Once you understand the challenges you can overcome them. That's the key. You must know why there is a problem before you can fix it. You can't go in thinking, 'I can do what they do.' I came in saying, 'I can do what they can't do.' I decided to face the challenge and move curvy fashion forward. "
Photo: Courtesy of Youtheary Khmer
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