Refinery29 Handicaps The Super Bowl… Commercials
H&M/David Beckham “David Beckham Bodywear” – 8:1
As it always does, David Beckham’s body gives this ad an athletic edge against the competition and it's universally appealing, since everyone uses underwear (except those that don’t, but who wants to know them?). However, a good portion of any Super Bowl audience is made up of people who don’t care what David Beckham looks like naked (hard to believe they exist, but it's true) and have already bought Michael Jordan’s boxer-briefs.


















in NYC