Okay, pull out your maps for this one: Pitusa's beachy basics come from the mind of a London-raised designer, are rendered in colorful, fair-trade fabrics from Peru, and claim residence here in Miami. This means, if you were counting, Pitusa can cite its origin in three continents, but designer Clara Lago has chosen the 305 for the main base of her line's operations. With bright, warm weather-ready separates and maxi-dresses, the line possesses a bevy of influences, from London street-style to Peruvian-inspired "kimonos."
The young ingenue (Clara is only 24) sent us over her most recent lookbook, which trades in Miami sun for a dramatically dark and foreboding sky. Against the gray and stormy backdrop, each of her colorful pieces get an extra pop (though, not like they needed it, with all the neon and DayGlo detailing, already). Click through to check out the emerging label!
Photos: Courtesy of Pitusa