Wait, has it really been ten years since No Doubt released a single? It seems like just yesterday we were attempting to emulate Gwen Stefani's neon-pink locks and uploading "Rock Steady" to our first-generation iPods. How time flies — and how things have changed!
Yes, its sound is still reggae-infused, but the band has certainly evolved in the past decade. Most notably, Gwen is now a mama of two, fronts campaigns for L'Oreal Paris, and manages her own fashion label, L.A.M.B.
So, while we expected the band's new vid to play host to wild colors and even an item from the singer-slash-designer's line (she does wear it all the time!), we were a bit shocked by what may be very strategic product placements. Marketing menuvers are nothing new to music videos — however, the very blatant display of L'Oreal Infallible lip gloss and Toy Watches was a bit jarring upon first viewing. Each clip lasts for a few seconds, so they barely take away from the awesomeness that is No Doubt's new vid. What do you think — has Gwen gone too far or are we just nit-picking? (YouTube)