The storyline: A Royal Tenenbaums-esque brother-and-sister duo compete in an old-fashioned sporting challenge, dressed in the shop's best spring wares. Their athletic pursuits are documented by a photographer and a TV reporter, and there's a fully in-character coach in the mix, too. Click through to see our favorite snaps from the oh-so-clever shoot, and you can watch the accompanying (hilarious) video here. Now this is what we call a screen gem.
The No-Stress Curling Technique L.A.'s "It" Stylist SWEARS By