Most recently, the 'non-hipster' has sparked a feeding frenzy for Nails Inc's Bling It On Leather Effect nail varnish, after coating her talons in the slick black lacquer for the BFAs and tweeting, 'Aaaaannnnnndddd thanks @nailsinc for my leather nails! #kinky.'
There's just one catch: The varnish, which also comes with sparkly skull decals, doesn't hit stores until 13 December. But thanks to Miss Chung's Midas touch, the waiting list now stands at 870 and counting.
Photos: Courtesy of Nails Inc.