When it comes to selecting makeup shades, most of us tend to err on the side of conservative: brown eyeshadow, dusty blush, and the like. It seems that we were all significantly traumatized by '80s-era images of women wearing electric blue eyeliner with fire-engine-red lips — the look was Bozo The Clown meets lady-of-the-night, which is a look that we generally try to avoid. As a result, however, our daily makeup routines can get a little...safe.
Thankfully, there is a middle ground between all-taupe-all-the-time and Rainbow Brite. Inspired by the launch of Sephora Collection's new Colorful Eyeshadows — an 80-shade rainbow of eye-accenting hues — we invited Sephora PRO artist Gilbert Soliz to pair tones and hues in a way that's unconventional yet chic. (Hey, if this doesn't brighten these drab days of winter, nothing will). The result: six fresh, eye-centric looks that mix color, texture, and finishes in innovative ways.
Because we want to share the color love with you, our dear readers, we've teamed up with Sephora to give you the chance to win all 80 full-size eyeshadows or a $50 Sephora gift card! So get inspired by our looks, enter the Endless Eyeshadow sweepstakes here, and who knows? You may be mixing and matching before you know it.
Photographed by Ben Ritter, Styled by Haley Loewenthal, Fashion Assistant Chris Legaspi, Hair by Tina Mercurio, Modeled by Ashley Turner and Tania Balash