If you have not already, commit this name to memory: Minju Kim. She's a graduate of the Royal Academy of Fine Arts in Antwerp and the 2013 winner of the H&M Design Awards. One look at her playful, colorful, cartoony (but in a really good way) designs, and it's pretty obvious how the young designer won over the judges' panel. And, now, as H&M has famously placed luxury designer goods among its sales floor of fast-fashion favorites (hello, Isabel Marant), that's exactly where you'll be able to find Kim's collection as of October 17.
In select stores around the country and the globe, a selection of Kim's unique and smile-inducing designs will be available for purchase. What's more, the styles have also been picked up by Opening Ceremony, marking the first time that the retailer will sell an H&M collection. Ever. Of course, in case you're not quite as excited as we are, go ahead and watch the video below of Kim's pastel-packed collection that's a magical fusion of whim and wearability.