Despite their age The Olsens are one of the few evergreen, legitimate fashion icons since the days when Venti Starbucks cupswas a must-have summer accessory. They've ventured online before with their e-commerce sites for The Row, but now with StyleMint, they're doing online content, but with a twist. Just like JewelMint, the Kate Bosworth-backed monthly jewelry club that sends you a new pretty bauble each month, StyleMint will do the same with Olsen-designed fashions starting at $29.99. After taking a personality and style quiz, the site will recommend purchase selections that the user can either buy into (or not buy into) each month. This will be the fifth line the Olsens will design. As for parent company BeachMint, they plan to expand their repertoire into monthly clubs including beauty, footwear, home, and wellness. (WWD)
