Marc Jacobs Launches A New Hit Fragrance, Oh, Lola!, Starring Dakota Fanning



Like a good top-40 remix, Marc Jacobs seems to have caught on to the pop-music strategy for keeping a good thing going; change it up a bit, add a buzz-worthy star, and put it back on the market. Following the success of MJ's Daisy Eau So Fresh fragrance, a more fruity and whimsical version of its original incarnation, Daisy, the designer label is launching a new variation of the scent Lola,in July called Oh, Lola! While the younger-sibling fragrance will share the same sweet vanilla bean and tonka bean scents, Oh, Lola! will have notes of raspberry and peony, creating a more playful and sparkly feel. Seventeen-year-old actress, Dakota Fanning, will be the new face of Oh, Lola! and looks like she could be the sweet little sister to Karlie Kloss, who's featured on Lola's ads. Don't be fooled by the doll-like Fanning in the ad, though, the not-so-subtle perfume bottle placement alludes that this sweet scent still has a little spice to it. (Elle)