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Another week, another rager at Le Bain at the Standard New York. Last night, the bash was for the launch of Ferragamo's new fragrance Attimo. There was an overwhelming cool grip of local It Girls and Boys, including everyone from Irina Lazareanu to Max Snow, Vladimir Restoin Roitfeld, Poppy De Villeneuve, and host Dree Hemingway. Though there was no skinny dipping, partial nudity was still on the menu, with some oiled-up male models lounging seductively on silks sheets. Shutterbug Patrick McMullan set up a photo shoot in one corner of the roof, snapping pics of guests under klieg-like lights, all part of Ferragamo's scheme to help bring the "ad campaign to life." Afterwards, the cool set boogied downstairs at the Boom Boom Room, where Scarlett Johansson, Mary-Kate Olsen, and Stavros Niarchos populated the city-view booths, probably wondering why the crowd smelled so damn good.
All photos Billy Farrel/PMC