Pret-à-Surf Takes J.Crew Into Sporty, Stylish Waters



There's no doubt that scoring a collaboration with J.Crew is a surefire way to get your brand on the fashion map. Jill Golden and Lulu Frost are perfect examples of the high levels of creativity that flow from these superstar pairings. Another example? The new Pret-à-Surf for J.Crew collection.

Established in 2010, Pret-à-Surf is the brainchild of Jillian Demling, entertainment editor at Vogue, and Karen Mulligan, studio manager and agent for Annie Leibovitz. Longtime best friends, the two women are lovers of water sports but found themselves wincing at the athletic clothing options available to them. Out of this realization was born a surf and swim line for the active woman who wants to look good while playing and competing. Ready-to-wear has become ready-to-surf.

The Pret-à-Surf for J.Crew collection mixes stripes, polka dots, and even butterflies on bikinis, shorts, and rashguards that easily transition from the beach to the street. The 11-piece collection ranges in price from $150-$210. Watch the J.Crew Insider video below to learn more about Pret-à-Surf and the amazing made-in-the-sun collaboration.



Photo: Courtesy of J.Crew