Move over, Korea. (Well, don't completely move over. We're still fascinated by makeup fridges
and the like.) It's time to map some new up-and-coming global beauty destinations. From Ayurveda-inspired skin treatments in India to Denmark's minimalist approach, these five countries are claiming new territory in the beauty world.
We chatted with the inspiring women behind the brands to learn about the next international heavy-hitters. Take note, because these ladies are crossing beauty borders — and we’re digging it.
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Illustrated by Elliot Salazar