18 Alternative Wedding Dress Labels For The Bride-To-Be

You're the one your friends send dressing room pics to when they can't decide what to buy; you're a WWD subscriber who follows every fashion publication on Instagram and knows when the next Mansur Gavriel re-stock is happening before the brand even announces it. So for your wedding day, any old dress just isn't going to cut it.
If you're not interested in hitting your average warehouse-sized gown superstore, where does the search for a genuinely unique and stylish gown actually begin? From affordable, minimalist dresses to stunners that are over-the-top in a good way, look no further than these 16 stand-out brands ahead — who knows, you might just find the dress right here.
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The Brand: Locke Bride
Perfect For: The Minimalist, Anti-Tradition Bride

Every dress by this NYC-made, fashion-set-approved brand (made by the same team as one of our favorite ready-to-wear labels, VEDA) retails for $595 and strikes the ideal balance between contemporary and classic. For the bride who's got an all-white, marble-filled Instagram feed (and whose big day won't be any different), Locke has simple, affordable dream dresses on-hand.
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The Brand: Self Portrait
Perfect For: The Insta-Famous Bride

If you follow fashion, you've probably seen Self Portrait's unmistakable lace dresses flooding your Instagram feed. Well, the style set will be glad to know that designer Han Chong is ready to design for walking down the aisle. Keep your eyes peeled for the collection come February.
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The Brand: Edit
Perfect For: The Stylist Bride

Edit makes the kind of dresses and separates that look just as good with white sneakers as they do with pumps, so they're the perfect blank canvas for someone who will really make the piece her own.
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The Brand: Houghton
Perfect For: The Bride Who's "In" With The Fashion Crowd

If you're wondering where fashion editors get their wedding dresses, it's Houghton. While designer Katharine Polk says, "I am creating a bridal collection for the woman who wants to get married in something simple, sexy, and timeless," her goods are anything but boring. From waterfalls of ruffles to elegant, tailored suits, Houghton is, piece by piece, re-imagining what bridal wear can be.
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The Brand: Callahan
Perfect For: The Anti-Princess Bride

Forget all the tulle, beads, and puffy sleeves. While Callahan is actually a contemporary brand that makes the kind of clothing you want to live in, it's also got this sheer, crochet stunner any cool bride would be down to pull off.
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The Brand: Samantha Pleet
Perfect For: The Brooklyn Bride

If you're as obsessed as we are with Samantha Pleet's adorably quirky prints and flattering, vintage-style silhouettes, you'll be glad to know the brand does a little bridal, too. This custom white silk gown is made by special order (contact info@samanthapleet.com) for $1,200, and takes six to eight weeks to produce.
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The Brand: Odylyne the Ceremony
Perfect For: The Free-Spirited Romantic Bride

If you imagine your big day to look something like a fairytale, you'll need a dress to match. And these gowns, ranging from $2,450 to $4,500, marry the traditional with the unfamiliar, resulting in ethereal, often-lace, floor-length numbers that are truly something special.
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The Brand: Karla Spectic
Perfect For: The Artsy, Avant-Garde Bride

Geometric cutouts, sheer panels, and bold graphic details are just a few elements you can expect from this contemporary brand. If showing some skin on your wedding day feels true to you, we say go for it.
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The Brand: Daughters of Simone
Perfect For: The '70s-Babe Bride

Inspired by their mother's very own 1970s-era wedding gown (it was off-the-shoulder, of course), two sisters founded this standout brand, which offers both curated vintage gowns and in-house designed collections. Cue the Stevie Knicks tunes.
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The Brand: Reformation
Perfect For: The Low-Key Fashion Bride On A Budget

If your dream frock is flattering, a bit sexy, and more on the minimal side, the Reformation wedding collection is the answer to your dress-related prayers — and all the pieces are way under the $1,000 mark. The brand's description for this piece in particular reads: "For those brides out there who aren't down with looking like a cupcake on their big day." Well, that's an outlook we can get behind.
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The Brand: ASOS
Perfect For: The Proud Fast-Fashion-Obsessed Bride

Yes, you read that correctly — this online trend powerhouse is now offering bridal in addition to its endless selection of jeans, boots, and cocktail dresses. The full collection is set to hit the site in March, and you can expect tons of on-trend silhouettes and details, all for under-$400.
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The Brand: Delphine Manivet
Perfect For: The Parisian-Chic Bride

If you've always been obsessed with all things Parisienne, this French wedding label is right up your alley. Its quirky options featuring high-low skirts, open backs, and sleeves with bows are sure to suit an array of personal styles.
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The Brand: Viva Aviva
Perfect For: The Statement-Making City Hall Bride

What if your dream dress isn't a dress at all, but rather an epic ruffled top-and-skirt pairing? If that's the case, look no further than Viva Aviva's standout bridal creations.
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The Brand: Christy Dawn
Perfect For: The Vintage-Obsessed, Intimate-Wedding Bride

There's a reason Christy Dawn's dresses strike that perfect balance between old and new — the designer was inspired to make vintage-leaning clothing after realizing just how much growing up in a small California town impacted her life. Drawn to styles and fabrics that not only feel classic, honest, and timeless, but also have a story, each piece is made by local artisans in downtown Los Angeles and is sewn with both storytelling and longevity in mind. Plus, the entire collection ranges from $240 to $1,800, so the price tags aren't hard to love, either.
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The Brand: Needle & Thread
Perfect For: The Trendy British Bride

This U.K. brand is a must-know for fashion-forward brides who aren't quite ready for the "price upon request" level of gowns. And still, its intricate, hand-embroidered pieces look like a million bucks.
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The Brand: Free People
Perfect For: The FP-Obsessed Bride

We all have that friend whose entire wardrobe is practically from Free People — so, it's no wonder the brand has released a bridal collection for its cult customer following. Expect plenty of boho crochet, off-the-shoulder silhouettes, and even a bridal jumpsuit.
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The Brand: Stone Fox Bride
Perfect For: The Pinterest Wedding Board Obsessed Bride

SFB's showroom was made for the boho bride who dreams of an an enchanted wedding (seriously, there's a pink velvet couch and a pastel pom chandelier). The gowns match the aesthetic with floor-length, bell-sleeve numbers for the maximalist, and slip dresses for the minimalist. Best of all, Stone Fox Bride introduced plus-sizes to its collection last year, so the brand is truly all-inclusive.
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The Brand: Whistles
Perfect For: Brides On A Budget

Want a dress without the fuss of appointments and price tags? British retailer Whistles has a dress collection that sits around $1000. From lacey high-low, off-the-shoulder gowns to a boho short sleeve jumpsuit, the trendiest indie bride is bound to found an ideal piece for their big day.

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