Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Ten-Second Bio: Ashley Avignone grew up in Arizona. At age four, when she realized she couldn't be Lucille Ball, she decided that fashion was her calling. She currently lives in Los Angeles as a stylist, brand and design consultant, writer, dance-party enthusiast, and enjoys a life of being fancy full-time.
Favorite '80s memory: "What I remember most from the 80's is the music and music videos that influenced our lives: Madonna, Michael and the 'Thriller' video, Blondie, Cyndi Lauper, David Bowie, The Clash, those Robert Palmer girls…the list goes on and on. Music was everything."
Favorite GUESS memory: "Wearing my acid-washed jeans with that triangle and little red question mark on my first day of school. Anyone who was anyone wore GUESS jeans."
Favorite returning '80s fashion trend: "I will always covet anything that Lisa Bonet wore during the '80s. I remember watching the Cosby Show every week in anticipation of what she'd be wearing. No one was cooler than Lisa Bonet."
Photographed by Clarke Tolton