Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Chelsea Leyland
Ten-second bio: "I moved to NYC from London at 19 to study acting at the Lee Strasberg Institute. I always had a passion for music (I went to an arts school in England), so after acting in a few indie films, I learned to DJ and shortly got hired for some amazing events. The first fashion event I DJed was for The Last Magazine. I’ve also DJed for Valentino, Burberry, Vogue, Fendi, and Missoni, but my career highlight was opening for Duran Duran."
Favorite ‘80s memory: "Ummmm, VHS? I wasn’t really around in the ‘80s — I was two!"
Favorite GUESS memory: "Eeeek! Again, I was wearing diapers."
Favorite returning ‘80s fashion trend: "Scrunchies!"
30 YR Retro Tee, $39, available at Guess.
Photographed by Michael Flores