Vagina necklaces. Pink pussy hats. Planned Parenthood pins. There's never been a more important time to wear your feminism loud and proud — and there's a new accessory that has nothing to do with down-there, but rather...up here. Just Nips, the stick-on nipples we're betting are about to be the It outfit add-on of the resistance, is offering up its under-$10 signature item in two sizes, called "Cold" and "Freezing."
The way we're looking at them, though, is that they serve a purpose that's as stylish as it is feminist. You see, nipples in fashion are nothing new: The runways have been anti-bra since pretty much forever, and freeing the nipple dates all the way back to Madonna's cone bra and Marilyn Monroe sewing marbles into the breast area of her dresses (and Samantha Jones was already onto the concept in season four of Sex and the City). While we used to stock up on padded bras (Ugh, we can do without the middle school flashbacks), women have since shifted from a-wh0le-lot-of-cleavage to more demure bralettes — or even no bra at all. These days, nipples have become an everyday part of some bloggers' #OOTD posts on Instagram, or totally acceptable element of any campaign or editorial. And so, now is just the right time for nipple pasties that accentuate our nipples, rather than cover them up — and Just Nips isn't just democratizing the look, it's making it accessible to everyone.
And by everyone, we don't just mean cis women. Just Nips founder Molly Borman hopes that her stick-on nipples can and will be worn by everyone, from members of the trans community to current breast cancer survivors. In fact, she wants these to be an accessory that does good in the world, and is working on partnering with a cancer charity to get breast self-exam instructions printed on the inside of all of her packaging. "You're touching your breasts anyway when you put Just Nips on, so I want to spread Breast Cancer awareness and teach women how to examine themselves safely and properly while they're at it," she tells Refinery29.
As for the actual wear, you'll be relieved to know the nipples are GMO-free and guaranteed safe on the skin, so you can wear them all day (or night), in the heat, and not have to make a fuss. And, you don't have to go totally braless, either — Just Nips can be worn by themselves or under or over your favorite bras and bralettes. The best way to wear them, though, is when they're the least expected: "Truly my favorite time to wear them is with a long-sleeve top or knit sweater, like an accessory. It changes up your look and adds a little something extra," Borman admits.
Just Nips, just like the feminist movement as a whole, is all about freedom of choice — wear them or don't. Do whatever makes you feel best, even if that means keeping them in the back of your underwear drawer for days when your outfit just needs a little extra something. And whether you wear them for fashion or feminism (or a combination of the two), we hope you wear them proudly, chest out, with literally nothing to hide. After all, this might just be one of the easiest acts of female empowerment you could possibly do — erm, wear.